NHHEnvironmental analysis

Environmental analysis

Complex project

Most of the health facilities in Czech Republic has its own internet presentation already.

Only a few of them use all of the modern internet tools really effective. This tools make them to better approach their target audience, media and to present their services outside of the catchment area or to communicate their care to the interesting group of population.

By the same time high-quality and also relatively in comparison with other health commodities cheap internet presentation can be an important part of a comprehensive marketing and communications.

Searches of domestic sources

Nemocnice na Homolce
Nemocnice Podlesí
Nemocnice České Budějovice
Oddělení kardiovaskulární chirurgie FN Motol
Pediatrická klinika FN Motol
Medikus - prezentace jednotlivých lékařů
příklad Medikus, Dr. Molnár

Interesting foreign sources

Mayo Clinic
Karolinska Instituted

uLékaře.cz is the largest and fastest growing portal on health in the Czech Republic, allowing to efficiently reach the target audience of people seeking information on health issues. It has over 350,000 unique visitors and more than 2,500,000 page views per month.
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proLékaře.cz - The largest information resource for physicians on the Czech and Slovak internet. Digitized archives of the journals published by the Czech Medical Association of J. E. Purkyně, Ambit Media, MF, GEUM and others. The site offers users the opportunity to share videos and case reports, participate in discussions, online conferences and lectures, browse conference listing.
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